Known around town as The Cigar Authority, David Garofalo is the owner of Two Guys Smoke Shop in Salem, Nashua and Seabrook. His successful chain of shops is internationally recognized as the highest volume, independently-owned and -operated brick and mortar retail cigar stores in the world. He doesn’t stop there! As a true entrepreneur, David has many other pursuits that fuel his knowledge of business ownership and marketing. He’s also the founder of Studio 21 Podcast Café, where he helps promote and market other small businesses in his United Podcast Network. More on that later…
One of his proudest ventures, though, is as the acclaimed author of David vs Goliath: How to Compete, And Beat, The On-Line Giant. 100 Proven Promotions For Brick & Mortar Retailers. In this highly-rated Amazon book, you will learn unique strategies that have been proven successful time and time again in David’s many businesses. It’s a book that you can read, understand, and put into action quickly, setting yourself apart from your competition and taking advantage of methods unavailable to the online giants.
Order your copy today. Just $9.99 on Kindle and $24.99 in paperback!
Step into the world of acclaimed author and entrepreneur David Garofalo, whose books challenge readers to think differently, act decisively, and lead with purpose.
His newest release, Don’t Burn Your Hand on the Stove, is a compelling collection of life lessons, wit, and practical wisdom drawn from real-world experience. With relatable stories and sharp insight, Garofalo helps readers uncover the power of reflection and learn from life’s inevitable missteps before they happen.
Also available is his modern classic, DAVID vs GOLIATH, an inspiring exploration of determination, innovation, and the drive to succeed against the odds. A timeless read for entrepreneurs, business leaders, and anyone seeking motivation to turn obstacles into opportunities.
Both books are now available for purchase — essential additions to any reader’s library who values growth, courage, and the pursuit of success.
In this age of Amazon, Google, and online ordering, sometimes it's hard to remember the days of brick and mortar stores, when you could walk into a physical store, and touch, see, smell the food, clothes, books. Brick and mortar (or B&M, as we will refer to it in this book), are those retail businesses that are located in an actual building (as opposed to an online retailer, or e-tailer, who rarely has a physical location for shoppers to visit). Retailers today no longer have the biggest inventories, best selections or best prices. Brick & Mortar retailers don't have the best hours of operation and cannot compete with the giant on-line retailers or can they? Yes they can, but they need to change the game, and play to the advantages they have and there are many advantages and strengths that must be utilized to not just compete, but beat the on-line giant. In this book you will learn 100 proven promotions and lots of advise and wisdom to win.
This book is about those lessons. The painful ones, the expensive ones, the ones you only need to learn once, if you're paying attention. If you avoid paying it yourself, then all those mistakes were worth it. Think of it like this: you're at a restaurant, the waiter places your dish on the table and says, "Careful, the plate is hot." And what do you do? You touch it. Every time. You know better, but for some reason you have to feel it for yourself. That's human nature. In these pages, the waiter is telling you which plates are hot. In this book, the writer is showing you the burns he got so that maybe, just maybe, you won't have to get burned too. If you read something here and later see it happening in your own business, or your own life, you may recognize it in time and trust the warning. The hope is you pull your hand back before you get burned.
