David Garofalo is known these days as The Cigar Authority. His chain of cigar stores, Two Guys Smoke Shop, are internationally recognized as the highest volume, independently owned and operated brick and mortar retail cigar shops in the world.
David Garofalo may be The Cigar Authority, enjoying acclaimed success as a published author and public speaker, but he made his debut into the business world in a much different place. Armed with a freshly-printed high school diploma, a strong work ethic, and his trademark creativity, David’s first venture was to purchase a cable car diner without any available cash. Starting with nothing, he grew his new business fast and then sold it within three years, paying off his debts and making a decent profit.
David next moved into the fast-growing nightclub market, taking control of neighborhood bars and turning them into profitable nightclubs. As his staff of DJs spun the popular disco hits of the time, David was spinning his marketing skills, experimenting with ground-breaking promotional events that drew patrons to his popular nightspots. From there, David purchased his first cigar shop, and as they say, the rest is history.
David’s entrepreneurial experience, combined with his knowledge of promotional marketing, has set the stage for retail achievement, helping him reach the pinnacle of success.
What David’s Been Up To
Aside from running his successful chain of smoke shops and writing his highly-rated Amazon book, David has his hands in a variety of businesses and initiatives:
Host of a weekly podcast called The Cigar Authority on YouTube where David and guests talk about cigar news, reviews, and everything in between. It’s the longest lasting cigar podcast voted the Ambassadors of Cigars by Cigar Journal magazine and voted the Top 10 Educational Podcasts on Podbean.
Creator and founder of Studio 21 Podcast Café, where he helps promote and market other small businesses in his United Podcast Network. Studio 21 is located on the second floor above Two Guys Cigar Shop in Salem NH.
Host of a live podcast called The AshHoles Unfiltered Cigar Radio.
Author of The Cigar Authority COOKBOOK, a collection of recipes that pair some of the finest premium cigars ever made with global cuisine.
As you can see, this published author, orator and B&M retail entrepreneur never has a dull moment!
Benefit from his proven strategies when you order a copy of his book David vs Goliath: How to Compete, And Beat, The On-Line Giant. 100 Proven Promotions For Brick & Mortar Retailers right now for purchase. Just $9.99 on Kindle and $24.99 in paperback!
"This book exceed my expectations it has exceptional points , ideas and tools to improve business and keep up with today’s market , at the time of this review am not even half way of the book and it already helped me understand and create new ways to improve my business ."
Victor V. 5 Star Review
"Such a great book for retailers, but not just retailers... those in hospitality can learn a lot from this book too! It is all about maximizing your business by getting people in the door and aren't most brick & mortar businesses wrestling with that these days?? I remember in my college days taking an entrepreneurship class and this should have been one of the text books!"
Brett Y. 5 Star Review
"I’m just 40 pages into the book and had to stop to write a review. What a great book so far! The first few tips and I felt like I have already learned so much. I just started a small business in NH but also happen to work for a large retailer. Page 36 is probably one of the most important lessons and it applies to both business owners and employees. If someone is calling your business they want to spend money with you so answer your phone! It’s such an easy thing to do but yet every day there is some retailer large or small that neglect to answer or even bother to call you back. Thanks for pointing this out Dave and I can’t wait to learn all that I can from a man who is very successful!"